Dame Products
Dame Products is a US-founded sexual wellness company that designs and manufactures sex toys and accessories by women, with a focus on, but not limited to, products for women's pleasure and health. The company was founded in 2014 by sexologist Alexandra Fine and engineer Janet Lieberman in New York City, with the mission of closing the "pleasure gap" – the disparity in sexual satisfaction between genders. Dame is known for its vibrators, like the hands-free Eva couples vibrator, and advocating to de-stigmatize female sexuality. It has gained attention for challenging advertising regulations regarding sexual health products and promoting sexual wellness as part of mainstream well-being.
In February 2024, Dame Products acquired Emojibator, a sexual wellness brand known for its emoji-like designs co-founded by Joe Vela and Kristin Fretz in 2016, and in March 2025, Chakrubs, a sexual wellness brand specializing in crystal sex toys, was founded by Vanessa Cuccia in 2012.
History
Dame Products was co-founded by Alexandra Fine, who holds a master's in clinical psychology with a focus on sex therapy from Columbia University, and Janet Lieberman, an MIT-trained mechanical engineer. Fine and Lieberman started the company in 2014 and developed their first product, the Eva vibrator, a hands-free device designed to provide clitoral stimulation during penetrative sex. Eva was launched via an Indiegogo crowdfunding campaign in late 2014, raising approximately $575,000. This success made Eva the most-funded sex toy on a crowdfunding platform, and the product went to market in early 2015. By 2016, the company reported selling tens of thousands of units of Eva worldwide.In 2016, Dame introduced its second product, the Fin vibrator. Fin is a small, finger-mounted vibrator intended to enhance natural touch, and it became the first-ever sex toy allowed to launch as a crowdfunding campaign on Kickstarter. Kickstarter had previously unofficially prohibited erotic devices, but Dame's mission-driven approach convinced the platform to make an exception. The Fin campaign was successful, and the product was brought to market as a new option for couples and solo play.
During the following years, Dame Products expanded its product line and grew its customer base through direct-to-consumer sales and retail partnerships. The company also became active in public advocacy for sextech businesses, responding to challenges in advertising.
In 2019, Dame filed a lawsuit against New York City's Metropolitan Transportation Authority (MTA) after the transit authority refused to run the company's subway ads. The MTA cited a policy against "sexually oriented" businesses. Dame argued that the ban was discriminatory, noting that the MTA accepted ads for male-focused sexual health products like erectile dysfunction medications while rejecting women's sexual wellness ads. The legal battle lasted for about three years and drew national attention to the double standard in advertising. By 2021, Dame Products settled with the MTA, allowing its advertisements to be displayed in the New York City subway system. That same year, the company secured additional financing to fuel its growth.
In 2022, Dame closed a $7 million Series A funding round led by Amboy Street Ventures, bringing its total funding to about $13 million. The influx of capital has supported the launch of new products, expansion into mainstream markets, and the development of educational content through the company's advisory Clinical Board and community initiatives.
Products
Eva, launched in 2014, was Dame's inaugural product and is a wearable vibrator designed to be used during penetrative intercourse. It has flexible wings that tuck under the labia majora, allowing for hands-free clitoral stimulation during sex. Eva's unique design, aimed at helping heterosexual couples maintain intimacy without interruption, garnered widespread media attention and user interest, establishing Dame's reputation in the market.Following Eva, Fin was released as a finger vibrator that can be worn between two fingers. Fin's ergonomic shape and optional tether give the user or their partner added clitoral stimulation while preserving skin-to-skin contact.
Over the next few years, Dame broadened its lineup with several other sex toys and accessories, often developed based on user feedback and research. Notable products have included: Pom, a soft, flexible palm-sized vibrator that conforms to the body; Arc, a vibrator with a curved form for G-spot stimulation; Aer, an air-pulse suction device for clitoral stimulation; and Com, a wand-style vibrator with a powerful motor and a flexible neck. In 2022, the company launched Dip, an affordable and straightforward vibrator aimed at beginners or those looking for a basic external/internal vibrator. Dame has also released additional sexual wellness products such as lubricants, an arousal serum, and STI kits, reflecting a holistic approach to intimate health. Each of Dame's products is developed with an emphasis on body-safe materials, ease of use, and "human-centered" design. The company often engages a testing group of real users through its Dame Labs program to gather feedback on prototypes and ensure the toys and products address a range of needs. This community-driven design process, along with guidance from a clinical board of sexual health experts, has been credited with helping Dame create products that are both forward-thinking and approachable to a broad audience.