Curvy Kate


Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London. Experts in lingerie and fit, their lingerie is made specifically for fuller busts, designed and fit inhouse by an all-female design team. Designs span back band sizes of 28-44. Curvy Kate officially launched in July 2009 at the Harrogate Lingerie Show.
Curvy Kate focuses on a customer first ethos, using real women to fit test products and a diverse range of models across campaigns and social media content. This stance on diversity has been warmly received within the industry.
Curvy Kate previously ran a ‘Star in a Bra’ competition to scout customer models to represent the brand in a section of campaigns, with winners including: Emma Tabor
Lauren Colfer
Laura Ann Smith
Lizzie Haines
Sophie Morgan
Lotte Williams and Sophia Adams.
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes, a darker and sexier iteration of the fuller bust Curvy Kate designs.
In recent years, they have launched a street interview-based initiative called ‘Uplift the Nation’, involving city wide take overs, street interviews and vox pop style games with members of the public. This continues to drive their community-focused marketing initiatives.

Awards

2011
2012
2014
  • Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
  • Womenswear Brand of the Year – Drapers Awards
2015
  • Marketing Campaign of the Year – UK Lingerie Awards