Craft beer
Craft beer is beer manufactured by craft breweries, which typically produce smaller amounts of beer than larger "macro" breweries and are often independently owned. Such breweries are generally perceived and marketed as emphasising enthusiasm, new flavours, and varied brewing techniques.
The microbrewery movement began in both the United States and United Kingdom in the 1970s, although traditional artisanal brewing existed in Europe for centuries and subsequently spread to other countries. As the movement grew, and some breweries expanded their production and distribution, the more encompassing concept of craft brewing emerged. A brewpub is a pub that brews its own beer for sale on the premises.
Producer definitions
Microbrewery
Although the term "microbrewery" was originally used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation and customer service. The term and trend spread from the UK to the US in the 1980s, and was eventually used as a designation for breweries that produce fewer than annually. In 1995, there were 205 microbreweries in the US. In 2000, that number more than doubled to 420 microbreweries.Nanobrewery
The website The Food Section defines a "nanobrewery" as, "a scaled-down microbrewery, often run by a solo entrepreneur, that produces beer in small batches." Nanobrewers often work out of garages or small industrial spaces. Small batches are then sold to local bars or directly to customers. The U.S. Department of the Treasury defines nanobreweries as "very small brewery operations" that produce beer for sale. These small operations still must meet state and federal licensing requirements. In 2013, there were more than 200 "nanos" in the United States. With lower startup costs than a craft brewery, nanobreweries have become popular among home brewers looking to expand and practice their beer brewing skills.Craft brewery
"Craft brewing" is a more encompassing term for developments in the industry succeeding the microbrewing movement of the late 20th century. The definition is not entirely consistent but typically applies to relatively small, independently owned commercial breweries that employ traditional brewing methods and emphasize flavor and quality. The term is usually reserved for breweries established since the 1970s but may be used for older breweries with a similar focus. A United States trade group, the Brewers Association, interested in brand transparency, offers a definition of craft breweries as "small, independent and traditional". The craft brewing process takes time and can be considered an art by the brewmasters. In the United Kingdom, the Assured Independent British Craft Brewer initiative is run by the Society of Independent Brewers, who ensure that any breweries using the Independent Craft Brewer logo are relatively small, independent and brewing quality beer.Farm brewery
The term "farm brewery" or "farmhouse brewery" has been around for centuries. Several beer styles are considered "farmhouse," originally stemming from farmers brewing low ABV beer as an incentive for field workers. Farm breweries were not large scale; they had smaller, more unique, methods of brewing and fermenting in comparison to the larger breweries of the time. This had different effects on the overall product, creating unconventional beer flavors.The term "farm brewery" has more recently found its way into several local and state laws in order to give farm breweries certain, often agriculturally related, privileges not normally found under standard brewery laws. These privileges usually come at a price: some portion of the ingredients used in the beer must be grown on the given licensed farm brewery.
Brewpub
Brewpub is an abbreviated term combining the ideas of a brewery and a pub or public-house. A brewpub can be a pub or restaurant that brews beer on the premises. In the United States a brewpub is defined as selling 25 percent or more of its beer on-site and operating significant food services. A taproom brewery is a professional brewery that sells 25 percent or more of its beer on-site and does not operate significant food services. The beer is brewed primarily for sale in the taproom, and is often dispensed directly from the brewery's storage tanks.The term first gained prominence in California in the early 1980s. The concept was popularized by Buffalo Bill's Brewery in Hayward, which opened on September 9, 1983, as one of the first modern brewpubs in the United States. This followed the passage of Assembly Bill 3610 in 1982, authored by Assemblyman Tom Bates, which allowed brewers to sell directly to consumers if food was served. Signed into law on January 1, 1983, the legislation paved the way for brewpubs in California. Although Buffalo Bill's founder Bill Owens attempted to trademark the term "brewpub," it had already entered common usage. The legalization and rise of brewpubs helped spark California’s craft beer movement.
In the European Union, brewpubs in some countries are favoured by a system of progressive beer duty, which originated in Bavaria. In the United Kingdom brewpubs brewing up to 5,000 hectolitres a year pay just half of ordinary beer duty rates.
Developments in the 21st century
Marketing strategy
Craft beer has adopted a marketing strategy that differs from those of the large, mass-market breweries, offering products that compete on the basis of quality and diversity instead of low price and advertising. Their influence has been much greater than their market share, which amounts to only 2% in the UK, indicated by the introduction by large commercial breweries of new brands for the craft beer market. However, when the strategy failed, the corporate breweries invested in microbreweries or, in many cases, acquired them outright.Canned beer
The American Can Company developed the first beer can in 1933 after years of researching how to create a can that would hold a pressurized carbonated beverage. They also created a special coating on the inside of a can to prevent a metallic taste from affecting the beer. The first can of beer was sold on January 24, 1935, when the American Can Company partnered with New Jersey–based Gottfried Krueger Brewing Company, delivering two thousand cans of Krueger's Finest Beer and Krueger's Cream Ale to people in Richmond, Virginia. By the end of the year, 37 breweries were canning their beer.In the United Kingdom, the Felinfoel Brewery sold the first canned beer in Europe in January 1936.
In 1962, a brewing company in Pittsburgh introduced the first self-opening can, which later became a pull ring tab, eliminating the need for a separate opening device.
The use of cans by craft brewers doubled between 2012 and 2014, with over 500 companies in the United States using cans to package their beverages. Previously associated with the major brewing corporations, cans are now favored by craft brewers for numerous reasons: cans are impervious to oxygen, beer-degrading light does not affect canned beer, canned beer is more portable since less room is required for storage or transportation, canned beer cools more quickly, and cans have a greater surface area for wraparound designs and decorations.
The perception that bottles lead to a taste that is superior to canned beer has been called "just kind of dated," as most aluminum cans are lined with a polymer coating that protects the beer from the problematic metal. However, since drinking directly from a can may still result in a metallic taste, most craft brewers recommend pouring beer into a glass prior to consumption. In June 2014, the BA estimated 3% of craft beer in the United States is sold in cans, 60% is sold in bottles, and kegs represent the remainder of the market.
Between 2015 and 2020, the proportion of craft beer packaged in cans in the UK increased nearly tenfold to 4.9 percent.