Communications manager
A communications manager, sometimes called public relations manager or pr manager, is a person entrusted with the management of strategic, goal-oriented communication processes between organizations and their respective stakeholders.
Typical job titles for communications managers are - depending on their level - Communications manager, Communications Director, Vice President Communications and Chief Communications Officer. The activity is not to be equated with that of the press or media spokesperson, who is only responsible for communication with the media. However, the area of media relations makes up a large area of work for communication managers.
Fields of work
Communication managers work in commercial enterprises, government organizations/authorities, non-governmental organizations, scientific institutions, parties and other organizations.The areas in which communication managers work include the following communication disciplines:
- Media relations
- Internal communications
- Marketing communications
- Public affairs
- Sales communications
- Investor relations
- overall management of strategic communications
- the evaluation of communication activities and measurement of success
- brand communications
- internal advice and training
- CSR communications
Professional associations
- European Association of Communication Directors, the professional association for senior communication managers in companies, headquartered in Brussels
Prominent examples
- the current White House Communications Director
- the current Downing Street Director of Communications to the Prime Minister of the United Kingdom