Betiton

Betiton is an online gambling brand operated by Sharp Connection Ltd, an iGaming company registered in Malta.
Betiton was founded in February 2020 by Arnaud Serour. Powered by Aspire Global, the brand offers sports betting and online casino-type games to players in several jurisdictions.

Overview

Upon its foundation, Betiton was launched simultaneously in most of the markets it operates in under licences from the Malta Gaming Authority and the United Kingdom Gambling Commission, which allow the brand to operate in the UK, Ireland, New Zealand, and Canada.
In the end of 2024, the brand acquired a license from the Alcohol and Gaming Commission of Ontario, allowing it to operate in the regulated Canadian province of Ontario.
The product offering varies by market, but in most locations users have access to a casino platform with live games, table games and slot machines as well as a sports betting platform with in-play options.

The casino vertical of the brand has received several accolades over the years from some of the biggest conferences and award ceremonies in the iGaming world.

In May 2023, Betiton brought on board former Liverpool and Marseille striker, Djibril Cissé, as their brand ambassador. Cissé was also appointed as the brand's in-house association football expert.