Look and Read
Look and Read is a BBC Television programme for primary schools, aimed at improving children's literacy skills. The programme presents fictional stories in a serial format, the first of which was broadcast in 1967 and the most recent in 2004, making it the longest-running nationally broadcast programme for schools in the United Kingdom. The series remains popular among school children. Episodes of Look and Read were sometimes repeated on the CBBC Channel.
Programme format
Although originally produced for the series Merry-Go-Round, "Bob and Carol Look for Treasure" was broadcast as the first Look and Read story in the spring of 1967. The serial took the format, which the programme would continue for many years, of each episode's story being divided into two instalments with an educational section in the middle to teach children the relevant material. Teachers were also provided with story books, or "pupil pamphlets", for each serial, from which they could provide their pupils the story as well as exercises and games. The plots of the stories were written to appeal to children, initially inspired by adventure serials, and often featured puzzles for the characters to solve using their reading skills, which was also reflected in the material given to pupils. Each serial was also written with a limited vocabulary in mind, each of the keywords paced through the piece a certain number of times so they held a certain relevance above other words. They used Alphakids mostly when words appeared.During the 1970s the programme began to bring in many new elements for a new generation of viewers. Popular new educational songs were introduced which would remain until into the 90s as well as the character Wordy. In the 1980s and early 1990s the plots also started to contain contemporary issues such as pollution. Towards the latter part of the 1990s the programme began to steer away from some of the elements of the past by, in some cases, removing songs and combining teaching elements with the story segment of the programme. The producers also began making use of the internet as a teaching aid for the programme, allowing children to access games and material through a dedicated website, although the BBC have since removed the sites due to dwindling use, to the dismay of some teachers.