AI SEO

AI SEO refers to the application of artificial intelligence technologies to enhance and automate the process of optimizing websites and online content for search engines.
It combines traditional SEO techniques with AI-driven tools capable of analyzing vast amounts of data, predicting search trends, generating content, and improving website performance in real time.

History

The integration of artificial intelligence into SEO practices began in the mid-2010s, following Google's introduction of the RankBrain algorithm in 2015. This started a shift from keyword-centric optimization to intent-based SEO. Subsequent advancements, such as Google's BERT, further emphasized contextual understanding of language, accelerating the development of AI-powered SEO platforms.

Applications

AI SEO is applied across multiple areas, including content strategy and creation, where AI-driven tools support topic research, outline generation, semantic optimisation, and metadata structuring. Also tools such as Semrush's "AI Visibility Toolkit" and "Enterprise AIO" systematically monitor the ways in which entities are referenced and represented within outputs produced by large language model engines. AI SEO extends visibility optimisation within AI-powered answer engines, where systems track how entities are referenced in large-language-model outputs.