WIN Television


WIN Television is an Australian television network owned and operated by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Network has since grown to cover much of regional Australia. The network's name, WIN, originates from its first station, Wollongong's WIN-4.
WIN has a programme supply agreement with metropolitan broadcaster Nine Network, covering its stations in Regional Queensland, Southern and Western New South Wales, Griffith, Regional Victoria, Mildura, Tasmania, Eastern South Australia, and Regional Western Australia. WIN also produces and broadcasts weeknight half-hour local news bulletins across its Queensland, southern New South Wales, Victoria, and Tasmania markets as WIN News.

Regional services

Through its many television broadcast licences, WIN re-broadcasts metropolitan network content into regional Australian markets, as follows:
Licence areaAffiliationCall sign
Southern New South Wales
Australian Capital Territory
Nine NetworkWIN
GriffithSeven NetworkMTN
GriffithNine NetworkAMN
GriffithNetwork 10MDN
Regional QueenslandNine NetworkRTQ
Eastern South AustraliaSeven NetworkSES/RTS
Eastern South AustraliaNine NetworkSDS/RDS
Eastern South AustraliaNetwork 10MGS/LRS
TasmaniaNine NetworkTVT
TasmaniaNetwork 10TDT
MilduraNine NetworkSTV
MilduraNetwork 10MDV
Regional VictoriaNine NetworkVTV
Regional Western AustraliaNine NetworkWOW
Regional Western AustraliaNetwork 10GDW, SDW, VDW, WDW

History

Early years in Wollongong

Television Wollongong Transmission Limited was incorporated on 4 October 1955 by a group of local businessmen. Five years later, it was awarded a licence by the Postmaster-General's Department over a number of other groups aligned to Sydney-based stations ATN-7 and TCN-9 to broadcast to the Illawarra and South Coast regions. The new station was to broadcast on the VHF-4 frequency, using the callsign WIN, in line with other Australian call signs.

1980–1999: aggregation and expansion

During this period, WIN expanded through the purchase of stations in Victoria, Queensland, and New South Wales. In 1984, WIN became the first regional television station to transmit stereophonic sound. Close links between WIN Television and the Nine Network ensured the Nine Network affiliation for southern New South Wales when aggregation occurred in March 1989. The changes meant that WIN expanded into the rest of southern New South Wales, launching new stations in Canberra, Orange, Bathurst, Dubbo, and Wagga Wagga, with new buildings and studios built in Orange, Wagga, and Canberra. Aggregation also provided the network with two additional competitors, The Prime Network and Capital Television.
In 1990, WIN purchased Queensland station Star TV, with stations in Rockhampton and the Darling Downs, just weeks before aggregation was to occur in regional Queensland. The station had already been set to become a Network 10 affiliate under its previous owners; however, WIN's links with the Nine Network enabled it to clinch the Nine Network affiliation away from QTV, which was then forced to affiliate with third-placed Network Ten with just days to go.
ENT Limited, a Launceston-based company that owned a number of television and radio stations in regional Victoria and Tasmania, was taken over by WIN in 1994. Television Victoria and TasTV were, as a result, rebranded as WIN Television. The network further expanded to Griffith in 1998, when WIN purchased MTN-9 Griffith and its supplementary station AMN-31 from its local owners. As MTN had been affiliated with WIN since the early 1990s, the station was easily integrated into the network.
WIN became regional Western Australia's second commercial television network on 26 March 1999 after winning the rights tender in 1997. Prior to the launch of the new station, GWN held a commercial monopoly on the market. GWN became an affiliate of the Seven Network, while WIN took a combination of Nine Network and Network Ten programming. Despite Nine's traditional ratings dominance throughout most of the country, incumbent GWN has remained the market's most-watched station. The second ratings survey of 2006 placed WIN Television with a 34.7% commercial audience share in prime-time, compared to the Golden West Network with 65.3%.
Also in 1999, WIN purchased two stations in South Australia: SES-8 in Mount Gambier and RTS-5a in the Riverland region. They became known as WIN SA. In 2002, supplementary licences were granted under Section 38A of the Broadcasting Services Act, allowing the network to launch a WIN Ten service using the MGS call sign in Mount Gambier and LRS in the Riverland. This enabled the main SES/RTS station to be a sole Nine Network affiliate, which lasted until 2007, when a supply agreement was made with Seven.
As well as the flagship weeknightly WIN News bulletin, WIN has been prolific in broadcasting relevant programmes for its audience. In the past, it produced current affairs programming, including the community affairs programme Roving Eye, and Sunday Review, a weekly review of international, national, and local stories. It produced a mid-week rugby league wrap panel show in the mid-1990s, while in 1995, WIN Television Queensland produced its own rugby league coverage by televising games featuring the fledgeling North Queensland Cowboys in their maiden ARL Winfield Cup competition season.

2000–2016: Nine affiliation

WIN Television began to introduce digital television soon after it became available to metropolitan areas in January 2001. Under Section 38A of the Broadcasting Services Act, the network was able to introduce, in partnership with other stations, additional digital-only Network Ten affiliates. These included Tasmania's TDT, launched in late 2003 in partnership with Southern Cross Broadcasting, and Mildura's MDV in January 2006, with Prime Television.
On 30 May 2007, WIN purchased NWS from Southern Cross Broadcasting for A$105 million. Similarly, STW Perth, owned by Sunraysia Television and affiliated with the Nine Network, was purchased on 8 June 2007 for A$163.1 million.
Despite the station's ownership of Nine Perth, the regional WIN WA service continued to broadcast Ten News Perth, produced for and shown on rival Perth station Ten Perth, until 27 August 2007, when Ten West came into service.
A conflict between WIN and its long-time metropolitan partner, the Nine Network, arose in mid-2007, with PBL Media, Nine's parent company, requesting 40 percent of the network's advertising revenue in return for programme supply. WIN's owner, WIN Corporation, rejected this offer, expecting to pay only 29%. The network's owner, Bruce Gordon, subsequently threatened to sever the network's affiliation after negotiations stagnated, stating that his previous position at Paramount Pictures meant he could programme the network independently. On 16 August 2007, WIN Television dropped key Nine Network programmes from its daytime television schedule, including Mornings with Kerri-Anne and National Nine News: Morning Edition. WIN also secured a new programme supply agreement for its regional South Australian station with Nine's rival Seven Network. Announced on 4 September 2007, the new programme schedule included a mixture of Seven and existing WIN programming, commencing on 1 October 2007. WIN also started producing some local Australian programmes to replace key Nine content, including Alive and Cooking and Susie, as well as the independently sourced The Ellen DeGeneres Show. WIN also produced Fishing Australia as part of its local content output on the WIN Network. Two years later, WIN officially reinstated its supply of Nine content to regional South Australia with a new supplementary channel, WIN SA, relaying NWS from Adelaide.
On 9 August 2009, WIN began transmission of the new digital channel GO! on channel 88 in Southern NSW, Regional Victoria, Tasmania, and Regional Queensland. It soon reached Mildura in 2010 and regional SA in 2011.
In June 2010, playout was moved from WIN's Wollongong headquarters to its new Media Hub facility in the south-west Sydney suburb of Ingleburn, co-owned with ABC Television.
On 26 September 2010, WIN began transmission of the HD digital channel GEM on channel 80 in Southern NSW, Regional Victoria, Tasmania, and Regional Queensland.
On 1 May 2012, WIN began transmission of an SD digital infomercial channel, Gold, on channel 84. The second infomercial channel, Gold2, began on 13 July 2013 as a five-hour timeshift of Gold.
Following Nine's launch of 9HD and 9Life on 26 November 2015 and WIN's promise of following suit, WIN began broadcasting a "coming soon" test pattern on channels 85 and 86 on 10 February 2016. Both channels began broadcasting on 1 March 2016. As a result, their channel listing was reshuffled to match Nine's metropolitan with 9Gem on channel 82, 9Go! on channel 83, 9Life on channel 84, Extra on channel 85, and Gold on channel 86.
The network continued to produce its own local news service, WIN News, for most of its markets throughout its Nine affiliation, although requests for increased revenue by Nine repeatedly threatened the news division's viability. By 2016, only twelve bulletins were being produced and presented.