Seong Chun-hyang


Seong Chun-hyang is a 1961 South Korean film directed by Shin Sang-ok.
It is a film adaptation of the pansori folktale of Chunhyangga.

Plot

On Dano Day, Namwon magistrate Lee Do-ryeong visits Gwanghallu Pavilion and sees Chun-hyang swinging. He orders his servant Bang-ja to summon her, but Chun-hyang, whose mother Wol-mae is a former gisaeng and whose late father was a high-ranking official, refuses. Instead of following her mother’s profession, she devotes herself to reading, painting, and calligraphy.
That night, Lee visits Chun-hyang’s home and swears before Wol-mae that he will take her as his wife. The two spend their first night together and enjoy a brief period of happiness as newlyweds. Soon after, however, Lee must leave Namwon to accompany his father, who has been reassigned to a new post in Hanyang. Though Chun-hyang hopes to join him, Lee departs alone after receiving a harsh rebuke from his father for visiting a gisaeng house. He promises to return.
In Lee’s absence, Byun Hak-do is appointed as the new magistrate. Captivated by Chun-hyang’s beauty, he orders her to come to him. She refuses, declaring that though she is the daughter of a gisaeng, she will not dishonour herself. Enraged, Byun has her imprisoned, where she endures severe hardships.
Meanwhile, Lee passes the civil service examination with the highest score and is secretly appointed as a royal inspector. Disguised as a beggar, he returns to Namwon and secretly meets Wol-mae. When he encounters Chun-hyang in prison, she remains steadfast, even urging Wol-mae and her maid Hyang-dan to show him kindness despite her own suffering.
At Byun Hak-do’s birthday celebration, Chun-hyang is brought out to be executed for her continued defiance. At the last moment, Lee reveals himself as the secret royal inspector. He exposes Byun’s corruption, orders his dismissal, and rescues Chun-hyang, reuniting with her in triumph.

Cast

Seong Chun-hyang and Chunhyangjeon directed by Hong Seong-gi were produced around the same time.
This concurrent production led to controversy over excessive competition. Director Shin Sang-ok, who began production first, petitioned the Korean Film Producers Association, citing its regulation that “if one-third of the content is the same, production is not permitted.” Although the Korean Film Council recognized Shin’s prior application, Chunhyangjeon proceeded with the support of Chairman Cho Yong-jin, who was involved in its production. As a result, the Youngjae Association split into factions, with the new faction supporting Seong Chun-hyang and the old faction backing Chunhyangjeon.
During this period, an incident occurred in which an unknown assailant broke into the Shin Films office, damaged furniture, assaulted an employee, and fled. The investigation suggested the attack was related to the competition between the two film companies.

Reception

Box office

The film was exported to Japan under a contract with a British theater, earning a royalty of $5,000, and was released in six major Japanese cities.

Critical response

While early predictions favoured Chunhyangjeon, Seong Chun-hyang achieved commercial and critical success. The competition with Chunhyangjeon also highlighted the technical and artistic achievement of Seong Chun-hyang, as critics and audiences noted its superior use of color, cinematography, and CinemaScope compared to its rival.
Shot on Kodak film and printed at the Toyo Development Company in Japan, Seong Chun-hyang was praised for its vivid, dazzling, and authentic colors, as well as its rich mise-en-scène that fully utilized CinemaScope. Director Shin Sang-ok’s use of witty dialogue and a blend of comedic and melodramatic elements maintains the film’s tempo and pacing.
Although the film does not reinterpret the classic Chunhyangjeon, Shin’s strategy of retelling a familiar story in a popular cinematic style was highly successful.

Awards

Legacy

Seong Chun-hyang is considered as one of South Korea’s first colour CinemaScope films. The rivalry between Seong Chun-hyang and Chunhyangjeon extended beyond production to include the lead actresses—Choi Eun-hee and Kim Ji-mee and directors Shin Sang-ok and Hong Seong-gi.
The film was digitally restored by the Korean Film Archive over two years, beginning in 2017. The original negative was used as the basis for restoration, supplemented by scenes only available in existing prints. The restored version runs 144 minutes and preserves the film as closely as possible to its original release. Seong Chun-hyang is recognized as a landmark in Korean cinema for pioneering colour CinemaScope techniques and popularizing a classic story in a commercially successful style.