Nayib Bukele
Nayib Armando Bukele Ortez is a Salvadoran politician and businessman who has served as the 81st president of El Salvador since 2019.
In 1999, Bukele established an advertising company and worked at an advertising company owned by his father, Armando Bukele Kattán. Both companies advertised election campaigns for the Farabundo Martí National Liberation Front political party. Bukele entered politics in 2011. In 2012, he joined the FMLN and was elected mayor of Nuevo Cuscatlán. Bukele served until his 2015 election as Mayor of San Salvador, where he served until 2018. In 2017, Bukele was ousted from the FMLN. He founded the Nuevas Ideas political party shortly afterward and pursued a presidential campaign in 2019. After the Supreme Electoral Court refused to register his party, Bukele ran for president with the Grand Alliance for National Unity and won with 53 percent of the vote.
In July 2019, Bukele implemented the Territorial Control Plan to reduce El Salvador's 2019 homicide rate of 38 per 100,000 people. Homicides fell by 50 percent during Bukele's first year in office. After 87 people were killed by gangs over one weekend in March 2022, Bukele initiated a nationwide crackdown on gangs, resulting in the arrests of over 85,000 people with alleged gang affiliations by December 2024. El Salvador's homicide rate decreased to 1.9 homicides per 100,000 in 2024, one of the lowest in the Americas. Bukele passed a law in 2021 that made bitcoin legal tender in El Salvador and promoted plans to build Bitcoin City. In June 2023, the Legislative Assembly approved Bukele's proposals to reduce the number of municipalities from 262 to 44 and the number of seats in the legislature from 84 to 60. He ran for re-election in the 2024 presidential election and won with 85 percent of the vote after the Supreme Court of Justice reinterpreted the constitution's ban on consecutive re-election.
Bukele is highly popular in El Salvador, where he has held a job approval rating above 75% during his entire presidency and averages above 90% approval, and is popular throughout Latin America. However, El Salvador has also experienced democratic backsliding under Bukele's leadership. From 2019 to 2025, El Salvador fell 61 places in the World Press Freedom Index and 24 places in the Economist Intelligence Unit's Democracy Index, which now classifies El Salvador as a hybrid regime. In February 2020, Bukele ordered 40 soldiers into the Legislative Assembly building to intimidate lawmakers into approving a 109 million loan for the Territorial Control Plan, an event that triggered a political crisis and was described by the opposition as a self-coup. After Nuevas Ideas won a supermajority in the 2021 legislative election, Bukele's allies in the legislature voted to replace the attorney general and all five justices of the Supreme Court of Justice's Constitutional Chamber. Bukele has attacked journalists, news outlets, and furthered press censorship. Following a controversial constitutional amendment on 31 July 2025, the Legislative Assembly enabled indefinite reelection, extended presidential terms from five to six years, and eliminated the two-round system.
Early life
Nayib Armando Bukele Ortez was born on 24 July 1981 in San Salvador, El Salvador. His father was Armando Bukele Kattán, a businessman and industrial chemist, and his mother is Olga Marina Ortez. Bukele's father died in 2015. Bukele was the couple's first child. He has three younger brothers, Karim, Yusef, and Ibrajim, and has four paternal half sisters and two paternal half brothers. Bukele's father converted from Christianity to Islam in the 1980s, became an imam, and founded four mosques in El Salvador. Bukele's mother is Catholic. Bukele's paternal grandparents were Palestinian Christians who emigrated to El Salvador from Jerusalem and Bethlehem in 1921. His maternal grandfather was Greek Orthodox, and his maternal grandmother was Catholic.Bukele completed his secondary education at the Escuela Panamericana in 1999 at age 18. Bukele enrolled at Central American University in San Salvador to study judicial science, aspiring to become a lawyer, but dropped out to work for the Nölck advertising agency, one of his father's businesses. Nölck campaigned for the Farabundo Martí National Liberation Front, a left-wing Salvadoran political party.
In 1999, Bukele founded the marketing company Obermet, also known as 4am Saatchi & Saatchi El Salvador, and was its president from 1999 to 2006 and from 2010 to 2012. The company ran political advertising for the FMLN presidential campaigns of Schafik Hándal in 2004 and Mauricio Funes in 2009. Bukele was president of Yamaha Motors El Salvador, a company that sells and distributes Yamaha products in El Salvador, from 2009 to 2012. During Bukele's business career, he called himself a "businessman with a great future".
Early political career
Mayor of Nuevo Cuscatlán
In 2011, Bukele announced that he would enter politics as a member of the FMLN to break out of "his comfort zone" as a businessman. Officially joining the party in 2012, he campaigned for the mayoralty of Nuevo Cuscatlán, a municipality in the department of La Libertad, part of the San Salvador metropolitan area. Bukele's campaign was supported by the Democratic Change party. He was elected mayor of Nuevo Cuscatlán in March 2012 with 51.67 percent of the vote, defeating primary challenger Tomás Rodríguez of the Nationalist Republican Alliance. Bukele took office on 1 May 2012 as the country's youngest mayor.Bukele created a scholarship program for youths in the municipality, donating his $2,000 salary to fund the program. Bukele launched Sphere PM, a project that launched a high-altitude balloon to an altitude of and took pictures of El Salvador, in August 2014. He stated that Sphere PM's goal was to promote education in science and technology to dissuade the municipality's youth from crime. Bukele spoke at United Nations headquarters about projects he had undertaken as mayor of Nuevo Cuscatlán as part of the November 2014 World Cities Day. In January 2015, he inaugurated a $1.7 million boulevard connecting Nuevo Cuscatlán with Huizúcar and Antiguo Cuscatlán. Bukele did much of his mayoral work with funding from ALBA Petróleos, owned by the Venezuelan oil company PDVSA.
Mayor of San Salvador
In August 2014, Bukele announced that he would seek election as mayor of San Salvador in the 2015 elections. His candidacy was confirmed by FMLN secretary-general Medardo González on 19 August 2014. Bukele delegated administration of Nuevo Cuscatlán to council member Michelle Sol in February 2015 to focus on his campaign. During his campaign, that was supported by the, FMLN party leadership called Bukele the party's "crown jewel". Bukele's campaign used catchphrases such as "we have to change history" and "together we will go forward" to rally support from young voters.His primary opponent was Edwin Zamora, a businessman and Legislative Assembly deputy from ARENA. Bukele led Zamora in opinion polls before the election. He defeated Zamora with 50.38 percent of the vote on 1 March 2015, and took office on 1 May. Bukele appointed a cousin, Hassan, and his half-brother Yamil to administrative positions on the San Salvador municipal council. The appointments were criticized by ARENA and FMLN politicians.
As mayor, Bukele began a "reordering" to revitalize the city's historic downtown area and combat crime. On the day Bukele took office, he reverted the names of two streets in San Salvador to Calle San Antonio Abad and Boulevard Venezuela respectively. Both names had been changed by Bukele's predecessor, Norman Quijano. Zamora, who had become a member of San Salvador's municipal council, stated that the names were reverted due to flaws in the initial renaming process. He added that another street would be named in honor of Castellanos, who provided fake Salvadoran passports to 40,000 Central European Jews to help them escape the Holocaust. Bukele renamed 89 Avenida Norte in honor of Castellanos in June 2016.
In December 2016, Bukele inaugurated the Cuscatlán Market to encourage street vendors to relocate their businesses. Many vendors refused to move, despite the market. Some accused him of negotiating with gangs to organize its construction, since it was located in gang-controlled territory. In January 2016, Bukele began a "San Salvador 100% Illuminated" campaign to "have a light on every corner of San Salvador" to combat crime in the city. The campaign was completed by May 2016. He also installed video-surveillance cameras in parts of San Salvador that were severely affected by crime. Bukele inaugurated the renovated downtown Gerardo Barrios Plaza in October 2017, and the new downtown Lineal Plaza in April 2018.
Bukele created a scholarship program, known as the Dalton Project and funded by his salary, for youth in San Salvador to prevent them from joining gangs. Bukele also created the My New School project to modernize San Salvador's primary schools. In May 2015, he signed an agreement with Panama City mayor José Blandón to establish a sister city relationship between San Salvador and Panama City. In November 2015, Bukele signed an agreement with the Spanish National League of Professional Football to promote sports for San Salvador's youth.
In September 2016, Bukele visited Washington, D.C. and met with Mayor Muriel Bowser to discuss the implementation of urban-development projects. Bukele received the keys to the city of Gaithersburg, Maryland, and 11 September was designated the "Day of Mayor Nayib Bukele". He visited Taipei in February 2017 and met with Taiwanese president Tsai Ing-wen to "enhance" the sister-city relationship between San Salvador and Taipei. In February 2018, Bukele attended the 32nd International Mayors Conference in Jerusalem and prayed at the Western Wall.
Troll Center case
In January 2016, the El Diario de Hoy and La Prensa Gráfica newspapers reported that the Búnker digital-programming company had created mirror sites of the newspapers in June 2015 and posted false information in an attempt to damage their reputations; the newspapers described the incident as a cyberattack. In a subsequent investigation by the office of the attorney general, Bukele allegedly instructed a Twitter user to create the mirror sites. Bukele denied involvement in the creation of the mirror sites. The incident became known as the "Troll Center" case. Five people were charged in relation to the case, but the charges were dropped in December 2017.On 4 July 2017, Bukele sued La Prensa Gráfica for $6 million, alleging that the newspaper had defamed and slandered him in its reporting of the cyberattacks by "falsely" connecting him to the Troll Center case and "damag image". Later that month, a court dismissed Bukele's lawsuit and three other courts rejected his appeals. In December 2018, the FGR stated that it had reviewed information supposedly linking Bukele's cell phone to the cyberattacks.