Paddle Pop


Paddle Pop is a brand of ice confection products originally created by Streets, which is owned by The Magnum Ice Cream Company. It is sold in Australia, New Zealand, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper.
Paddle Pops have been very popular since their launch by Streets in 1953, and the name has become one of the best known brands in Australia. It is Streets Icecream's biggest volume item with 70 million annual turnover.

History

Launched to the public in 1953, the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia. The wooden stick holding the confection is known as a Paddle Pop stick.
In 1960, the brand's mascot was introduced, the Paddle Pop lion.
In 1999, Paddle Pop was launched in Malaysia and Indonesia with a promotion that featured a thermochromic glow-in-the-dark plastic stick.
In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form. Paddle Pops is now available in 20 countries, although other countries may sell them under different brands from Streets' Heartbrand sister companies, Wall's and HB Ice Cream.
Paddle Pop Adventures, a Thai animated series, had its first release in late 2005. There are 12 movies for this series, as well as two other animations. Each part was originally released in separate episodes, but was condensed into dubbed movies for Australian audiences.
Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation.
The Beach Hotel in Seaford, Adelaide, is known for creating unique cocktails. One of their products is the 'Rainbow Paddle Pop Martini'.

Varieties

Paddle Pop ice creams and ice blocks are available in box packs, in ice cream buckets, cups, and commonly in singular form inside freezer displays in stores.

Ice creams

  • Strawberry
  • Chocolate
  • Banana
  • Strawberry Milkshake
  • Koala Choc Caramel
  • Rainbow
  • Rainbow Swirl
  • Vanilla Cup
  • Choc Banana
  • Blast from the Past
  • Chocolate & Caramel

    Indonesia exclusive

  • Choco Magma
  • Choco Lava
  • Fruit Slice Milk Melon
  • Mochi Choco Vanilla

    Retired

Since the initial launch in the 1950s, a considerable number of flavours have been retired.
  • Vanilla
  • Caramel Choc
  • Caramel Choc Dip
  • Bionic Bubble Gum
  • Choc-Mint Paw Print
  • Mud Puddle
  • Choc-Toff
  • Flaky Choc Caramel
  • Fruit Salad
  • Vanilla with chocolate center
  • Solar suar
  • Coffee
  • Chocolate Banana Mini
  • Munch Pops
  • Dessert Log
  • Lemon Split
  • Double Bubblegum
  • Banana Split

    Ice blocks

  • Lemonade
  • Twirly Pop
  • Icy Twist
  • Cyclone
  • Tubes
  • Tubes Minis
  • Tornado Grape
  • Big Yakoo
  • Paddle Pop Spider-Man Strawberry
  • Dragon Popper
  • Icy Blast Off - Lemonade & Raspberry
  • Paddle Pop "Icy Blast Off" Minions
  • Twister Mermaid
  • Paddle Pop Doraemon
  • Cola Blast
  • Fun Orange
  • Fruit Pop
  • Banana Boat
  • Trico
  • Ocean Freeze
  • Dino Freeze
  • Lemon Blast
  • Juice Jets
  • Cracker Jets

    Other

  • Chocolate Frozen Thick Shake
  • Shaky Shake
  • Jiggly Jelly Bubble Gum
  • Chocolate Flavoured Frozen Dessert
  • Apple Grape Blast
  • Mini fruits
  • Mini milks
  • Marshmallow Twister

    In popular culture

In 2009 Australian rules football team Brisbane Lions changed the traditional "Fitzroy" lion design on their guernsey to one which was criticised for a "cartoonish" resemblance to the Paddle Pop lion; the club returned to the previous design in 2015.