Marcel Jacobo Laniado de Wind
Marcel Jacobo Laniado de Wind was an Ecuadorian agricultural engineer and banker who held a number of important public and private positions in Ecuador. He was a humanist, and a public figure in Ecuador for his efforts to improve the country.
He founded both the "Banco de Machala," which helped develop the trade of bananas in the El Oro Province of Ecuador, and later in 1971 founded "Banco del Pacifico." He was known for creating credit approval policies friendly to all economic groups, including loans for small farmers and small businesses; microcredit for artisans and low income people. He was influential in bringing internet to much of Ecuador in the early 1990s. From 1984 to 1986, he served as Ecuador's Minister of Agriculture under Leon Febres Cordero, as well as a number of other positions.
Early life, education
Marcel Jacobo Laniado de Wind was born on June 4, 1927, in Guayaquil, Ecuador. His father, Maurice Jacob Laniado Hassig, was born in French Algeria, and had both Jewish roots and roots in Haifa in Palestine. Laniado Hassig emigrated to Ecuador via Manaus, Brazil, and began living in a Jewish community in Quito. There Laniado Hassig met and married Fredika Wind Davila, a Dutch-Jewish woman who was born in Quito. Fredika Wind Davila's father was Maurice de Wind, a Dutch Jew, and her mother was Mercedes Davila Peñaherera of Quito.Laniado Hassig started his career as a dealer and mechanic. He and his wife later moved to Ancon, a small city in the Guayas Province, where the British oil company Anglo Ecuadorian Oilfields Limited established its camp for all its personnel. According to Marcel Laniado de Wind, his father moved to the camp for protection against the epidemics sweeping Ecuador, as at the time Ancon was an island of development and health. There Laniado Hassig established the only hotel managed by a non-native, and also opened a small general store. Laniado Hassig soon pursued trading in the South border town Santa Rosa, El Oro Province, despite the wishes of his wife. He began importing textiles and livestock.
At this time, three of his four children were born. Marcel was born in 1927, Cecilia was born in 1928, Marta was born 1930, and Rodrigo was born 1933. Marcel Laniado de Wind attended elementary school at the camp in Anco, and later boarded at La Salle School in Quito, where he completed secondary studies.
;Seeking asylum in El Oro
In 1941, at age 14, Marcel Jacobo Laniado de Wind and his family were forced to seek refuge in Zaruma in the Province of El Oro during the Peruvian invasion of Ecuador, the family lost its home and belongings. After the invasion Hassig and family moved momentarily to Guayaquil, and then to Machala in the El Oro Province where they started from scratch. In Machala, his father began making iron components for ice makers and gasoline pumps, and put together an ice maker factory and a gas station as a distributor for the British company Anglo Ecuadorian Oilfields, and managed to save enough to educate the children, chiefly in culture and Jewish tradition. After the war, his mother Wind Fredika of Laniado had to recreate personal documents and re-obtain a passport. She changed her name to Harriet instead of Fredika and was affectionately called "Rica".
Laniado de Wind's status as a child of immigrants, with a name that few locals could pronounce, framed him as an outsider. He admired the positive qualities of the social and economic elites in Ecuador, but observed vices and defects that created inequality and impeded the country's progress.
He completed undergraduate studies at the Pan American Agricultural School at El Zamorano, Honduras, where he graduated in 1949 with a degree in agronomy. That year he returned to Machala. His father died a few months later, and at 22 years old he became head of the household and the family business. He helped care for his young siblings and helped educate Cecil in the United States and Rodrigo in Chile.
Mayor of Machala
At 30 years old, in 1957, he became president of the Machala Rotary Club, and spearheaded paving the first three streets in the city after raising money from the Municipality and the Development Bank. According to de Wind, "That made the machaleños think I could be a good mayor." He decided to run for office, and his win was considered an upset to the political order of the time, which was dominated by families with tight political and economic control of the region. As mayor of Machala, he depoliticized fiscal and municipal actions, and focused on infrastructure for drinking water, telephone communications, and wastewater management.Banco de Machala
The Province of El Oro was isolated from the rest of Ecuador many years after the Peruvian invasion in fear of a new invasion, which kept private investors away from the region. Public investment was also minimal, particularly the construction of roads. The only alternative to a long land route via the town of Cuenca to Machala is maritime transport via the Gulf of Guayaquil. After the war with Peru, a fear of a new invasion kept investors away from the region. Attention from both the private and public sector was minimal. According to Laniado de Wind, "When I returned from school...I found conditions ripe for agricultural development. But there was no bank to pay services. , I promised first that I would get a bank to open a branch in Machala. It proved impossible as no banks were interested. So I created one."He ceased to be Governor in 1962, and after fund-raising five million sucres using local capital, he founded the Banco de Machala later that year. It was the first and to date the only Machalan bank started with local funds. Within a few months the bank had a large modern building in Machala, which was comparable to major bank buildings of the time in cities such as Quito and Guayaquil.
Laniado de Wind's stated goal was to create a trustworthy bank that was not dominated by elite families, and that would encourage private investment to help develop the province. Unlike other Ecuadorian banks of the time, individual shareholders did not control the bank.
He created gender-blind lines of credit for small and medium banana and coffee crop farmers. He also modernized processes of credit approval and the management of depository accounts. At the time, the bank's semi-automatic payment of checks was unique in the country.
He also helped establish cooperative public trade unions in Ecuador such as the General Union of Teachers. This allowed the quality of education in the region to remain stable, even when the government routinely generated financial stoppages. This helped minimize strikes.
Alamos Agricultural Society
Around 1964, a partnership 75% Esteban Quirola Figueroa and 25% Marcel J Laniado acquired 11,000 Has. of a farm called "Los Alamos" located in Guayas Province, Churute Region, between the Gulf of Guayaquil and a town called Puerto Inca, a farm originally owned by Standard Fruit Company, the largest independent producer of bananas in the world. Laniado de Wind was the first General Manager.Basically Standard Fruit Company was losing this farm with a Communist labor Union, which did not allow working properly on the farm, low morale and a German origin manager incapable to bring the farm up to good production. Under this circumstances Standard Fruit Company proposed for Laniado de Wind to buy the property.
Laniado spoke fondly of "Los Alamos" as his favorite project. Under his management, the property began producing an average of 125,000 annual weekly boxes of bananas from a banana plantation of 3,000 Has. A new method of protection for each finger of the banana clusters was developed, allowing minimum shrinkage and high quality; a new banana packing plant design took place; new banana production methodology, new irrigation systems, etc. The technologies applied in Alamos soon became standard practices in Ecuadorian farming. In addition and in order to diversify a 300 Has. of oranges were planted; a 100 has. of vegetables were planted, and a ranch of 7,500 Santa Gertrudis cattle for beef was added, which routinely won awards at livestock fairs for the best specimen of the breed.
He organized the estate to fit the needs of employees, and the farm had a commissary, infirmary, church, cinema, and parks for workers. A team of resident physicians provided the workers and their families with free health care. In addition, all employee children had to attend the in-house based school, which at the time had a top curriculum, including the practice of the English language as a mandatory course.
It installed a rural telephone network, linking offices, houses and other buildings of the farm, for internal use, and connect with the rest of the country or internationally. this infrastructure were not found in other farms or rural towns in Ecuador at that time, was the first of its kind.
Natural areas such as the Churute Park Reserve were set aside and protected from poaching. The location focused on sanitation and clean water, and had an at the time innovative trash collection system.
Banco del Pacifico
During 1970 and 1971, Marcel Laniado de Wind and his main partner Esteban Quirola developed different visions of the farm and bank business. Laniado de Wind proposed to his partner to either buy or sell the farm shares from or to him. Quirola agreed to sell to Laniado de Wind his 75% shares of the farm for an agreed price, as a "gentlemen's agreement." Quirola had already started to buy Banco de Machala shares from other shareholders and became the majority shareholder. Laniado de Wind traveled to New York to talk to contacts at Citibank for financing to buy Alamos. Standard Fruit Company committing to retain a percentage of the banana box price to repay the loan to Citibank, the loan was approved. Laniado de Wind returned to the country to close the deal, but Mr. Quirola changed his mind and decided to buy Laniado de Wind's 25% instead. Marcel Laniado de Wind resigned the day after Quirola's actions, selling his stake in Hacienda Los Alamo, resigning as General Manager of Los Alamos, and leaving his post as General Manager of Banco de Machala.The day after resigning he started the process of founding a new bank. He presented the project to private investors and friends and convinced 447 investors to contribute 40 million sucres, and also to form the initial list of shareholders. On April 10, 1972, he went public with Banco del Pacifico.
The business model was revolutionary for its time. Other banks at the time were owned by elite family groups or institutions, and access to services and credit was typically reserved for social classes or groups the bank owners were familiar with. In contrast, Banco del Pacifico proposed to serve all social and economic groups, and their slogan was "In the Banco del Pacifico you do not need to be a friend of the manager." The bank also democratized shareholding, as compared to allowing just a few shareholders to control the bank. Returns were not offered directly to a potential shareholder, who were instead motivated by the reward of helping develop the country. This business model remains unique in Ecuador.
Laniado de Wind claimed this system relied on the integrity of the singular banker, who was there to simply manage the resources of others while owning no shares. In this way, no shareholders could unduly influence the management of the bank. "We have a million customers with deposits exceeding six trillion sucres. One manages the resources of the people and those resources cannot be used in personal business. We have no business. I have no shares in anything with anybody, and nobody can say 'I'm your partner.'" This allowed the bank to have a unique level of transparency within the financial system of Ecuador.
In 1972, a military coup ended the last Velasco period, initiating the country's oil era and the development of the state as an entrepreneur with strategic resources. The Banco del Pacifico began to provide credit and resources to regions that had previously been neglected, chiefly serving the middle class and the onslaught of private entrepreneurial companies appearing in the 1970s and 1980s. The bank grew extremely quickly, becoming one of the largest banks in the country, and eventually the largest.